True or False?

Social media advocacy marketing just doesn’t work for design firms. The content being posted is just too subtle, or too confidential, and the stakes far too high.   

After all, what employee of an architectural firm in his right mind would risk blogging, sharing, tweeting or posting about a project voluntarily on his own Facebook page, or Twitter account? It’s a nice idea, but first consider the downside of all that free marketing, the possible negative consequences of channeling employees’ social media engagement on behalf of the firm.  

Say, for example, a project manager innocently posts a homemade video of a just-completed LEED city hall and community center on his Facebook page. His excitement about the project goes viral: family, friends, colleagues,…

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