While your bridges soar your website snores.

What happens when an architecture or engineering partnership’s commitment to strength, utility and beauty falls short digitally—adequate but hardly excellent? There are still many who could care less: “Our reputation speaks for itself”, “It’s only a portfolio”, “It looks on a par with our competition”, or “We’re not in the business of creating the meaningless jabber characteristic of the web.” 

“Unless you have twelve months of signed business, profit margins that allow you to do your best work, and are satisfied with your current client relationships, investing in your firm’s ability to do business is not only important, but essential,” says Brent Robertson, an expert on creating and maintaining a…

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