Figure 1. Daniel Monaghan, once a champion of the SCIAproduct, has been promoted to VP of Marketing. (Image courtesy of Vectorworks.)

Figure 1. Daniel Monaghan, once a champion of the SCIA product, has been promoted to VP of Marketing. (Image courtesy of Vectorworks.)

Dan Monahan, VP of Marketing, explains that his aim for Vectorworks is to have the architect, the principal end user of Vectorworks, be aware of the context of their designs, and how they relate to the smaller objects that they design, like the furniture, as well as to larger objects, such as the setting in which the building is situated, including neighboring buildings.

Monahan also hopes to draw upon the advantages of achieving some cohesiveness with Nemetschek’s other divisions (Vectorworks is part of the Nemetschek Group, a holding company that includes products familiar to architects: Allplan, ArchiCAD, SCIA and the most recently acquired Bluebeam. This seems to be more of an overarching goal, a wish for the future. But it’s hard to get away from years of competing. In our discussion, ArchiCAD is mentioned as competition as…

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